Diane Stafford On Focus

Two Marketing Strategies To Avoid on Mondays

Two Marketing Strategies To Avoid on Mondays

marketing strategy #1

When you come across a small business email address, via general search or other less than savory means, add their email address to your autoresponder list and send them an email something like this:-

From: "@UU UUU AutoResponder" 

Date: 23 March 2009 12:14:33 GMT

To:

Subject: Thank you from @UU UUU

Thank you for registering on the @UU UUU website (www.uuuuu.net).

Your log-in details are as follows (password is shown in part for added security):

username: yourname

password: false******

... by opening up their account yourself, your email will give the recipient the 'impression' that they have indeed opened an account with you, after all, they probably get so many emails, they won't realize that they haven't actually opened the account themselves, and you should get away with it. 

Of course, don't forget to omit the option to unsubscribe otherwise they will think you are using a genuine double opt in email service provider

marketing strategy#2

This one is pretty easy, no trawling the web as you have them in your mitts already, as you send this to your existing email list, 'pretending' that they actually attended your recent event.  At the same time, 'pretending' that they not only communicated with you afterward, but also contributed to your charity fund raiser.

Here's an example:

Hello (first name)

Thank you so much for attending our "such & such" event, we are delighted with the feedback you have sent us via email and what a fabulous day it was for all, especially for The Charity.

Thanks to your kind generosity we have exceeded our fund raising target of $xxxx.00 which is amazing.

What I love (cough) about this one:

You can then follow on your email with a long list of things you want them to buy from you, as well as advertise your affiliate links, joint venture partners, next course, blah, blah, blah...

Oh, nearly forgot, don't forget to inform the recipient that you have also asked other companies, that they will never have heard of, to email them too!!  (wow list sharing without permission and against your privacy policy at it's best)!

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Two Marketing Strategies to Avoid on Mondays ~ and every other day of the week!

Yes, these are real live examples of marketing strategies that appear to be of the "scam", "spam" or "hopeful" variety.

The first was received today by one of my clients, the second I received in my own inbox, surprisingly sent from a self proclaimed 'marketing guru'!!!

Marketing strategy #1 was likely a 'chancer' looking for additional traffic and hit and miss business. 

Marketing strategy #2 was...  was what?  Well, let's be kind and assume they didn't segment their list properly, administration error?? Perhaps an oops sorry email will follow shortly!

Learn How To Segment Your Autoresponder List and other autoresponder tutorials.

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Obviously, this is a 'tongue in cheek' review of just two 'unethical' marketing email approaches ~ so please DO NOT try these at home!

Diane

on a Manic Marketing Monday

Pay it forward ~ in 2009

Pay it Forward in 2009?

A reminder of the pay it forward ideology, perhaps a little timely inspiration for 2009 as the world goes through these challenging times.

Is it possible?

Can you pay it forward to someone today?

The Pay it forward website

If you believe you can, you will!

Have a great day
Diane

What Recession? Keep Taking The Tablets

What Recession?

Yes the media is full of recession news, and yes, many people are being greatly affected by it and, in one way or another, we are all affected, whether through the increase in council taxes, lower savings rates or by a myriad of other factors.

But will you let everything that is going on around you get you down?

Will these things make you give up on your goals and stop you from achieving what you want?

Nobody promises that it will be easy for you to achieve what you want in life and sometimes, you may get dealt a poor hand or get a raw deal, but it is how you react and respond to those challenges that either gets you through to succeed or makes you sit in the corner and cry. 

"Keep Taking The Tablets"

I've started taking the 'new' tablets!

After a very good run of about 16 years (since last operation) virtually symptom free, that little devil called Crohn's disease has been back to haunt me over the past 12+ months, and it's unpleasant to say the least!

Whilst I won't dwell on it, and no, I'm not feeling sorry for myself (ok, perhaps I am - just a little teeny weeny bit), it's at times of personal challenge when you can gain most inspiration from others.

Gareth Berliner, whose video was featured in the article "Crohns Disease Comedy Cures" is one source of inspiration for myself and if you should find yourself going through a similarly challenging time, then hopefully you will find something of value in the way he copes with his illness and how he still manages to achieve so much, and very publicly!

I cannot even begin to compare my own achievements to Gareths, I'm not that funny and I hate being in the public eye for starters! 

However, I have chosen to:

• ignore the recession
• double my 'local' business (and it's still growing)
• juggle a lot of hospital appointments and tests 
• rearrange my networking
• study & learn new things
• reorganize how, who with and when I work
• I do my best not to feel sorry for myself
• I do my best to support others
• certainly not least - enjoy the family
• ignore the ironing (is that the best part?)
• and more besides
  

Do you think any of that can be achieved by sitting in a corner crying?

Now, if you feel like sitting in the corner crying - go watch this:-

What Do You Do When the Going Gets Tough?

(have a hanky at the ready)

Then come back here and tell me - How Challenging Your Life is Today?

In the meantime - I'll keep taking the tablets :-)

Alternative Therapy for Busy People

Are you busy being busy achieving more busyness?

No time to relax?

Struggling to Find Still Ground?

It's surprising how by just taking ten minutes in your day to follow a simple process you can find a quick and easy way to improve many aspects of your life, today and every day by finding still ground.

Download a little free:

"Alternative Therapy for Busy People"

There has been a lot of busyness going on around the house. 

Well hardly surprising when you have a house full of teenagers.

Although that's a 'never a dull moment' combination, it can certainly be fun, especially at band practice times when the drum kit, electric guitars and various amplifiers take over the lounge!  (They are pretty good and improving ~ practice makes perfect).

Yesterday, Sunday, was a wonderfully busy day, what with UK sunshine hitting the patio. Its reflecting rays highlighted the tips of the weeds, so we took the warming opportunity to put in some weeding action before the warmth could encourage additional growth.  Well, we didn't get the whole garden done, but it's a jolly good start.

That was in between the usual Sunday chores, cooking and feeding the family as well as keeping the little ones entertained on the trampoline, actually I think they kept us entertained. 

Great family fun was had by all, which makes busy times like these so special that you don't mind in the slightest not being on still ground.

Family life is a brilliant alternative therapy for busy people.

Have fun

Diane